Amy Browne

Mayd is a Young Men's Lifestyle clothing company forged from the skate scene in Southern California. Labels include DNA-army, Kakaa and DNA core. The aesthetic emphasize casual comfort of the California beach lifestyle from its headquarters in Malibu mixed with the European sleek silhouettes and high-end finishes. Taking influence from the founders community of skaters, artist and hip hop celebrities. DNA's flagship store in Amsterdam has been a EU hub for the world traveling subculture since 2003. Catering to the Urban US here, the line is carried by Zumiez, Karmaloop, Pacsun as well as smaller skate stores throughout the US, Europe, South America and Asia.

• Working with the founders and creative to set the vision for the branding of apparel. R&D, Fabric, trims, cultural trends, unique branding opportunities and market share.
• Designing and coordinating all outside art or sample production for showrooms and show deadlines. Post show fittings and production samples and tech packs.
• Streamlining lines, SKUs and production to be more flexible and accountable to milestones. Vendor education, replacement and upgrading with reliable QA systems were a big piece of this.
• Syncing showroom objectives and online business to reduce over sampling cost
• Organizing other designers and sales to keep brand on message while meeting the needs of stores and customers.
• Reviewing inventory for online and Amsterdam stores. Setting merchandising goals for the next season based on analytics of online and store sell-through.
• Work with marketing on Ecommerce and offline business objective and help on any mechanicals needed for printed collateral, digital assets for e-commerce or subcategory branding.

Responsible for a product range technically styled womenswear and menswear at the beginning of the streetwear category as well as custom apparel from out Torrance factory. The primary lines were Stiky boardwear and Goo, a more fashion forward retro aesthetic influenced from our record label clients. The third brand Sun threads was the custom apparel arm and the name of the retail store and web development division.

Together with my business partner in the screen printing factory we developed the collections sold worldwide. Carried by Buckle, Gadzooks and Pac-Sun

• Set the Vision and Directions for the Brands, oversee calendar seasons/deliveries sales and marketing plans. Create budgets for R&D sampling.
• All In house design and R&D, as well as coordinating all outside art or sample production.
• Oversee in-house sales reps and showrooms and show press. Post show fittings and production samples and tech packs.
• Fill in any needed mechanical art needs for group or custom identity creation with larger clients
• Keep store stocked with fill-in between sample sales
• Later I took on the web strategy and design of ourselves and other clients and identity design and management of clients

Woman's wear company knits and wovens based in Gardena with all production and sourcing and sampling from the OK Sam location in Bali Indonesia.

• Lead creative sessions for project kick-offs for reps and internal dept. heads
• Print development from artwork libraries stocked by founders travels and translate it into fabric at our mill in Java
• Source trims, beads etc in Indonesia to create beading layouts for the girls artisans at PT OK Sam Indonsia in Bali for sampling and production.
• Coordinate with expat managers in Bali to keep QA to our fit standards for production
• Coordinate the direction of photo-shoots for all look book shoots for collateral material and oversee layout fill in with any concept sketches if needed.
• Maintain the Quality Control with random pull fittings throughout the life of certain styles to make sure they are keeping to spec.

Lead creative vision for the main line of Juniors jean line. Organize all inside and outside designers, design room and Pattern department. Responsible for all production fitting and tech packs, trim sourcing to productions in Mexico. Lead creative sessions for project kick-offs for reps and internal dept. heads and maintain showroom relationship requests.

Resposible for bead embroidery or other novelty layouts. Tech packs and coordination with sampling in Hong Kong and India. Sketching for vision boards or any other needed artwork for the department.